The Rise of Athleisure

Athleisure, simply put, is athletic apparel that people can wear in non-athletic settings.

The rise caught many by surprise with a lot of people wondering if it was just a fad. However, more and more people are leaning towards the comfort of athletic clothing.

Athleisure is the blend, the blur between performance wear and comfortable athletic inspired lifestyle clothing. It has over the last couple of years solidly dominated the runways. More and more brands are turning their designers to comfy practical clothing.

The athleisure interpretations on the runway divide into two themes. The first is a track, field or gym-ready look that takes athleisure quite literally. These are clothes-to-go with body defining cuts, utility details, sporty colourways and decoration that directly references sports – such as numbered tops or stripes on rugby shirts. But a little indulgence is still allowed – Moncler’s bomber and shorts in white luxe lace makes that clear.

Alternatively, there’s a sports influence that’s more about everyday (or after dark) wear with an edge. But it’s one that really makes you feel the force of the sports trend.

One potential reason this trend is going from strength to strength is the growing health conscious population. People are more aware than ever of how things effect their health. They are eating healthier, organic foods, living more active lifestyles and they want the clothes that fit with this lifestyle.

Another reason for the trends exponential rise is the support from big brands. Adidas, is one example of a sports brand benefiting massively from this trend. The athleisure movement is allowing them to reach new demographics.

HBBs and Athleisure

Where does HBB fit into all this?

Our bags make great companions for all walks of life, from the office to the beach. Whether you’re heading to the peak district or the gym.
They are designed to be practical, comfortable and stylish. They come in a huge range of colours, fabrics and design all with our unique shape.

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