Throughout April and into May, we have been asking the general public to nominate their own Frontline Heroes – Our glorious doctors, nurses, and paramedics, and other key hospital staff; the cooks, porters and janitors without whom the wheels would stop turning. Police officers, pharmacists, social carers, utility workers, firemen, teachers, farmers, refuse collectors and sewage workers, transport staff, delivery workers and those on the check-out in our local stores. The response has been amazing with 1000’s of nominations pouring in!

The initiative originated in early March when the team discussed how they could support all of those key workers putting themselves at risk every day and it was decided that they would give away 100 bags (quickly increasing to 150 due to demand) to those whose stories moved them the most.

Very soon though, with personal tragedy hitting the team this initiative took on far greater meaning as Dan’s mother-in -law became ill.

“Not long after we had come up with the idea of a Frontline Heroes campaign my mother-in-law caught the virus. Although physically fit and well, within 4 days she was taken to hospital and sadly died 2 days later.”

“The shock to our family was extreme and the circumstances of not being able to visit and family members being isolated was heart wrenching which made the amazing support and comfort we were shown all the more powerful. The paramedics who came within minutes to her home, the staff at The Royal Free Hospital, those in contact with the family following her death – these people were truly amazing.”

Our frontline hero nominations have come from all areas of the country across a huge range of industry, from NHS staff to pharmacists, delivery drivers, checkout staff, care workers, cleaners and so many others…

These are but a few of the amazing stories that will hopefully show just how incredible the key workers have been throughout the pandemic!

Wiiner Paramedic


nominated by his friend Rosalind

Michael is a paramedic… The current crisis means wearing uncomfortable protection gear, being called out not knowing what they will face and with the likelihood that a percentage of their pick up will not make it. They risk their lives to do it.  Michael does this so willingly without any thought of his safety, shift after shift. A little boost to morale will go a long way”


nominated by her daughter Chloe

 “I nominate our hard working mum.  Who works different day evening and night shifts in SSD Craigavon Area Hospital.  Mum never complains, but I can see on her face she is worried and tired, her smile is always there but her eyes say different.  I would love this surprise for mum, she wouldn’t ever expect this”

Winner Nurse


nominated by his mum Sandra

“Eduardo is my 18 year old son, one of the youngest frontline works in the QMC hospital where he works as a phlebotomist. He works day In day out, staring Covid in the face… He gives up his days off as he says the patients need his help more than he needs his rest. He is always there for his team, that are so short staffed. He has grown up into a beautiful human and I’m sooo proud of him. He is our HERO”

Barry Shaw

nominated by his wife Malgorzata Shaw

“My husband and father of two young children is a hospital porter, who goes to work every day knowing that he will helping patients in the hospital, were it is impossible to be socially distancing, and he goes with the same cheerful manner he always has even though it is a very strange time to be working in a hospital”

Porter winner

See more of our nominees here!

There are so many more stories that we haven’t mentioned, but you can read more
about these amazing people by clicking the link below.


Our Expedition Bags

‘We’ve nominated our Expedition Healthy Back Bag for our frontline heroes. It’s made of strong, water resistant cotton twill, with nubuck leather trim, burnished brass hardware, and has a fleece-lined strap for extra comfort. It features a full size internal zipped and padded security pocket for valuables, documents or gadgets which combined with its retro-rugged styling makes it great for everyday use and perfect for taking care of your back when you’re on the move.’

Size: Large. 52 x 29 x 18 cm
Capacity: 13L
RRP: £115