International Happiness Day: 20th March 2019

Happiness is contagious!

This International Day of Happiness, March 20th, we hope you choose to indulge in all things that bring a smile to your face! For some of you, it could be spending time with family, eating a delicious meal surrounded by friends, or going on a walk on your lunch break. How you choose to celebrate is completely up to you! 

In light of the occasion, we thought it would be fun to research colour psychology in order to find out which colours make us feel happiest. It is important to note that your feelings about colour are often deeply personal and rooted in your own experience or culture. The research below is based on different interpretations from around the world. 

But before we dive in, it might be helpful to better define what colour psychology is. It is the study of colour in relation to human behaviour. It aims to determine how colour effects our day to day decisions. This ranges from which brands you align yourself with to how certain colours can effect you physiologically. While happiness can be for some, a state of calm and serenity for others it may be a feeling of stimulation or reenergising. We’ve compiled a list to suit all of those and in between!

White: a sense of calm Black: a sense of power from within Grey: a sense of peace and composure Red: a sense of excitement and stimulation Orange: a sense of enthusiasm and optimism  Yellow: a sense of happiness and energy Green: a sense of grounding and revitalisation Blue: a sense of serenity and tranquility Purple: a sense of spirituality and wisdom Brown: a sense of stability and security Pink: a sense of inspiration and renewal

We would love to hear your thoughts and opinions on the research and your own personal relationship to these colours!

White: a sense of calm

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Black: a sense of power from within

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Grey: a sense of peace and composure

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Red: a sense of excitement and stimulation

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Orange: a sense of enthusiasm and optimism

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Yellow: a sense of happiness and energy

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Green: a sense of grounding and revitalisation

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Blue: a sense of serenity and tranquility

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Purple: a sense of spirituality and wisdom

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Pink: a sense of inspiration and renewal

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Brown: a sense of stability and security

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