Perfectly Practical Bags Combining Fashion and Function

Three stages of loving an HBB

Firstly, people love the way it looks.

With its unique shape, bright colours and gorgeous seasonal patterns and prints, each HBB allows you to show the world your mood.

Secondly, they adore the way it feels.

They try it on, and it really does make their load feel lighter! Check out our HBB Health section to find out more.

and Finally, they realise they can’t do without it.

The design and practicality of it means going back to a regular bag is no longer an option. Try it for one week and you’ll see what we mean.

Practical Pocketing

One of the things people fall in love with about our bags is the pocketing.

We have carefully and strategically designed the internal pocketing to serve two purposes.

The first is simply to keep your possessions organised. More often than not the internal pocketing of bags just hasn’t been thought through. Leaving a simple cavernous interior that swallows possessions.

Our pockets make organising things easy with space for umbrellas, headphones, your phone, make-up, pens and more. There’s even a clip for your keys.

Healthy Pocketing

There is another reason for this strategic internal functionality.

Balance.

Our bags are all about balance. So our pockets are designed to spread the weight of your possessions throughout the bag, distributing the weight evenly and helping make the bag comfortable and good for your back.

NewPocket_Internal

Non-Slip

Another one of our perfectly practical features is the non-slip strap.

When your straps slip down off the shoulder, people often compensate with a slight twist of the spine. This can lead to back pain.

To address this problem our bags have non-slip straps. This stops the strap sliding down and off the shoulder. This is especially useful when slung over one shoulder but also makes the bag more comfortable when worn cross-body.

Why Are We Healthy?

HBB and the Pantone Colour of the Year 2019

Last year we released a number of bags that connected with the Pantone colour of the year Ultra-Violet – from our seasonal bag Garden Party which played with spectrum of violet colours mixing them playfully with summer vibes and trendy floral prints. This year we are right on trend with our Geranium bag in Textured Nylon.

Perfect Travel Companions with HBB & Hippychick

Perfect Travel Companions with HBB & Hippychick Hippychick Giveaway Our bags are all about balance, and we aren’t just talking about the ergonomic design. Nor are we talking about the health benefits. [...]

HBB SS19

The HBB Spring Summer '19 Collection When it comes to our bags, we believe in being ahead of the game. That’s why we’re already making final decisions about our AW19 collection. But [...]

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