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Catherine Tough

Based in East London, Catherine Tough designs and makes cosy knitted accessories for you & your home.  Made from the softest lambswool and finest cotton yarns, in a beautiful range of colour combinations and exciting patterns, Catherine’s collection will keep you in comfort and style all year round.  Products include expertly knitted socks, cosy gloves, hats & scarves, stylish home accessories and charming lavender filled creature creations for all the family.

Catherine Tough: ORIGINS

Catherine Tough graduated from the Royal College of Art in 1999.
Inspired by nature, travel and colour, she and her team continue to make products to cherish.

Now they are one of the UK’s leading designer-makers; their products are found in many of the finest stores around the UK and the rest of the World. Their lovely patterned socks, woollen hats and scarves, lavender door stops, cushions and throws are widely coveted, and they’re expanding their range all the time.

Catherine’s passion for textiles began when she was still at school, inspired by her mum’s knitting skills (there was often a fleece in the lounge, a spinning wheel and lots of projects on the go) and, as a child of the 80’s, religiously watching The Clothes Show.  She went on to study textiles at the Royal College of Art where she developed her signature style of bold, playful designs using beautiful materials.

Catherine and her dedicated team handcraft beautiful quality products for you and your home from the finest natural materials. By fusing traditional craft practices with contemporary, elegant design, they lovingly create pieces that you’ll treasure.

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The New HBB Branding

Our New Branding

You may be noticing some changes.

This is because we decided it was time to refresh our look and our message.

We wanted to get to the core of who we are and what our bags mean to our customers.

This was no small challenge.

We began by sitting down and asking the hard questions, what are our customers saying about us? To each other, to their friends, and to us?

With this in mind, we began thinking about the HBB identity, where it currently is and where we wanted it to go.

What became very clear, very quickly was that we are many things to many people. But what is our core message?

Comfortable, Practical, Unique.

After hours of brainstorming these three words appeared at the forefront of the conversation.

From this we came to a brand statement that we believe combines these ideas perfectly.

Beautifully Balanced

Balanced not just in the ergonomic, comfortable shape, but as a part of your lifestyle. Perfect for city slickers and country ramblers; for the office or the beach.

The Look

Next we had to figure out what this would look like.

Mood board after mood board exposed some weird and wild ideas.

We settled in the end with a mixture of abstract imagery that display this idea of balance without immediately identifying our product. Perhaps more importantly though is the idea of colour! Bright block colours that match the innovative, exciting and colourful bags that we make.

How does this actualy look?

What are your thoughts?