Our New Branding
You may be noticing some changes.
This is because we decided it was time to refresh our look and our message.
We wanted to get to the core of who we are and what our bags mean to our customers.
This was no small challenge.
We began by sitting down and asking the hard questions, what are our customers saying about us? To each other, to their friends, and to us?
With this in mind, we began thinking about the HBB identity, where it currently is and where we wanted it to go.
What became very clear, very quickly was that we are many things to many people. But what is our core message?
Comfortable, Practical, Unique.
After hours of brainstorming these three words appeared at the forefront of the conversation.
From this we came to a brand statement that we believe combines these ideas perfectly.
Balanced not just in the ergonomic, comfortable shape, but as a part of your lifestyle. Perfect for city slickers and country ramblers; for the office or the beach.
Next we had to figure out what this would look like.
Mood board after mood board exposed some weird and wild ideas.
We settled in the end with a mixture of abstract imagery that display this idea of balance without immediately identifying our product. Perhaps more importantly though is the idea of colour! Bright block colours that match the innovative, exciting and colourful bags that we make.