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New Seasonals for AW18 are Here!

AW18 is here!

The Healthy Back Bag – AW18

It is finally time to say goodbye to summer and what a summer it was!

But even though we are sad that the sunniest days have past we can’t help being very very excited about our newest collection of bags, and we are sure you will be too. Say hello to the new AW18 range below!

Themes

As always at HBB, we endeavour to bring new, bold and exciting designs into your world. With this in mind, we develop 3 themes every season to help differentiate ourselves from crowd. The new bags for AW18 centre around three themes, all inspired by contemporary issues and ideals.

The three themes for AW18 are Back to the Future, Reflection, and Wanderlust.

BACK TO THE FUTURE

A blend of vintage and modern re-invents the traditional autumnal colour palette. The soft contrasts summon an image of another time whilst also promoting the modern aesthetic.

Deep purples combined with colour pops of aqua give this luxurious range a contemporary twist.

REFLECTION

Rooted in a Japanese-inspired aesthetic, the mood is mindful, meditative and spiritual and offers a balance of unisex neutrals with a zen hit of crimson.

WANDERLUST

Sport and craft meets individuality and difference. Genderless green is combined with natural greys, yellows and blues to create an earthy palette. Perfect for roaming the outdoors or travelling across the globe, these bags will definitely have Wanderlust effect.

There is a a whole collection of gorgeous seasonal’s perfect for almost any occasion. Contact us to find out more about our products and see how you can get hold of our newest range.

What is your favourite seasonal?

At HBB, we’re always trying to improve and bring you the best and brightest designs we possibly can.  Do you have a design or pattern that you love? Tell us what you think on our Facebook page!

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Perfectly Practical Bags Combining Fashion and Function

practical bags for everyday use

Perfectly Practical Bags Combining Fashion and Function

Three stages of loving an HBB

Firstly, people love the way it looks.

With its unique shape, bright colours and gorgeous seasonal patterns and prints, each HBB allows you to show the world your mood.

Secondly, they adore the way it feels.

They try it on, and it really does make their load feel lighter! Check out our HBB Health section to find out more.

and Finally, they realise they can’t do without it.

The design and practicality of it means going back to a regular bag is no longer an option. Try it for one week and you’ll see what we mean.

Practical Pocketing

One of the things people fall in love with about our bags is the pocketing.

We have carefully and strategically designed the internal pocketing to serve two purposes.

The first is simply to keep your possessions organised. More often than not the internal pocketing of bags just hasn’t been thought through. Leaving a simple cavernous interior that swallows possessions.

Our pockets make organising things easy with space for umbrellas, headphones, your phone, make-up, pens and more. There’s even a clip for your keys.

Healthy Pocketing

There is another reason for this strategic internal functionality.

Balance.

Our bags are all about balance. So our pockets are designed to spread the weight of your possessions throughout the bag, distributing the weight evenly and helping make the bag comfortable and good for your back.

NewPocket_Internal

Non-Slip

Another one of our perfectly practical features is the non-slip strap.

When your straps slip down off the shoulder, people often compensate with a slight twist of the spine. This can lead to back pain.

To address this problem our bags have non-slip straps. This stops the strap sliding down and off the shoulder. This is especially useful when slung over one shoulder but also makes the bag more comfortable when worn cross-body.

Why Are We Healthy?