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Travel Ready with HBB

Travel with HBB

TRAVEL READY WITH HBB

Travel with peace of mind

It’s Summer, the time of country walks and longer days. A time for travel on foreign continents in search of sun, exploring hidden trails in far off lands and tasting foods you’ve never tried before.

But don’t get so distracted by taking in all the sights! One must always be safe and protected against pickpockets and thieves.

Our HBBs are designed with peace of mind in mind. Not only are they comfortable, good for your back, practical, and stunningly stylish, our bags offer a great secure alternative to a traditional backpack or handbag.

On a backpack, your zip is on the front of the bag making it easy to access to people behind you. Our bags position the zip pressed against your body.

A perfect design for security conscious people.

Accessible

With the zip always pressed against your body, it’s almost impossible for anyone to access the main compartment of the bag whilst you are wearing it without your knowing.

Not only are our bags more secure though, this design makes them more accessible to the wearer.

You are able to swing the bag round without ever taking it off and access the contents that way.

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Double Zips

The final touch is the double zip design which makes the bags easier for the wearer to access as they can position the zips wherever they want. Bottom, top, middle or anywhere in between.

HOW ARE WE HEALTHY?

Still DON’T BELIEVE US?

Here’s what one HBBer had to say:

“I have bags of various sizes and colours and my partner also has an Earth bag he uses on holidays as his ‘man bag’. I love them all as I feel, especially abroad, they are very secure with thick straps and the ability to have them in front as well as on your back. They are superbly comfortable and with all the pockets can hold many bits securely. I recommend them to all my friends and family.”

– Ellie Wilson, HBB customer.

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The New HBB Branding

Our New Branding

You may be noticing some changes.

This is because we decided it was time to refresh our look and our message.

We wanted to get to the core of who we are and what our bags mean to our customers.

This was no small challenge.

We began by sitting down and asking the hard questions, what are our customers saying about us? To each other, to their friends, and to us?

With this in mind, we began thinking about the HBB identity, where it currently is and where we wanted it to go.

What became very clear, very quickly was that we are many things to many people. But what is our core message?

Comfortable, Practical, Unique.

After hours of brainstorming these three words appeared at the forefront of the conversation.

From this we came to a brand statement that we believe combines these ideas perfectly.

Beautifully Balanced

Balanced not just in the ergonomic, comfortable shape, but as a part of your lifestyle. Perfect for city slickers and country ramblers; for the office or the beach.

The Look

Next we had to figure out what this would look like.

Mood board after mood board exposed some weird and wild ideas.

We settled in the end with a mixture of abstract imagery that display this idea of balance without immediately identifying our product. Perhaps more importantly though is the idea of colour! Bright block colours that match the innovative, exciting and colourful bags that we make.

How does this actualy look?

What are your thoughts?