Bradbeers is a well-established family run chain that operates department stores in Romsey and New Milton, it has been in operation for over 175 years in the Hampshire area.


Offer only valid for the month of July.

One free Baglett with any full sized healthy back bag purchased at Bradbeers. Offer is available only at Bradbeers.

Free Baglett choice is at the discretion of Bradbeers however a choice will be given if possible.



Purchase any Healthy Back Bag in July at selected Bradbeers department stores and recieve a free baglett

Bradbeers & Healthy Back Bags

Bradbeers support and stock Healthy Back Bags in both Bradbeers department stores. Our Healthy Back Bags fit perfectly with the message that Bradbeers are sending to their customers and we always love working with companies that share our company values.

The Hertiage of Bradbeers

The family heritage of the Smith Bradbeer brand dates back to 1837 and the establishment of a small drapery shop in Southampton by Mr R S Smith.  According to a 1933 edition of the Southampton Echo, ‘he was a man of broad outlook who gave careful attention to detail’.  During the 1800s, the business changed name a number of times to reflect the partners with whom Mr Smith ran the business.  In 1892, Mr Bradbeer entered the business although this was in fact after the death of Mr Smith.  It is interesting that the two men never met but the name lives on!

The company experienced a major setback during the Blitz when the Southampton store was directly hit by a bomb in November 1940.  However, within two weeks, the business resumed trading from sites in Shirley and New Milton.  Plans were submitted to rebuild the Southampton store but these were rejected by the local Council and Smith Bradbeer ultimately left the city where it had been trading for over 100 years.

Although initially a drapery store, over the ensuing years, fashion, furniture, homewares and fragrance have all been added to the core business and the centres of trade moved to the current locations of Romsey, New Milton & Hedge End.  Removals & Storage and Furniture Rental are also key parts of the business operating from Romsey.

Mr Smith was obviously a retailing pioneer.  His desire to see the expansion of independent retailing on the High Street still motivates the company’s plans today.  We continue to enjoy popularity as a local, independent retailer and expansion & development is always at the forefront of our mind.

We are proud of the long history of service to the area and strive to uphold the traditions of service, honesty and attention to detail that have enabled us to trade for over 180 years.