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Throughout April and into May, we asked the general public to nominate their own Frontline Heroes – Our glorious doctors, nurses, and paramedics, and other key hospital staff; the cooks, porters and janitors without whom the wheels would stop turning. Police officers, pharmacists, social carers, utility workers, firemen, teachers, farmers, refuse collectors and sewage workers, transport staff, delivery workers and those on the check-out in our local stores. The response was amazing with over 4000 nominations pouring in.

We wish we were able to give a bag to every single nominee.

We are so so thankful to both the nominators for getting in touch to share their heartfelt and often very moving stories and to the nominees for the work they have been doing and continue to do during this extraordinary and difficult time.

Everyone listed above has received an Expedition Healthy Back Bag for their efforts as our Frontline Heroes

The initiative originated in early March when the team discussed how they could support all of those key workers putting themselves at risk every day and it was decided that they would give away 100 bags (quickly increasing to 150 due to demand) to those whose stories moved them the most.

Very soon though, with personal tragedy hitting the team this initiative took on far greater meaning as Dan’s mother-in -law became ill.

“Not long after we had come up with the idea of a Frontline Heroes campaign my mother-in-law caught the virus. Although physically fit and well, within 4 days she was taken to hospital and sadly died 2 days later.”

“The shock to our family was extreme and the circumstances of not being able to visit and family members being isolated was heart wrenching which made the amazing support and comfort we were shown all the more powerful. The paramedics who came within minutes to her home, the staff at The Royal Free Hospital, those in contact with the family following her death – these people were truly amazing.”

Nominations came from all areas of the country across a huge range of industry, from NHS staff to pharmacists, delivery drivers, checkout staff, care workers, cleaners and so many others…

These are but a few of the amazing stories that will hopefully show just how incredible the key workers have been throughout the pandemic.

Barry Shaw

Nominated by Malgorzata Shaw

My husband and father of two young children is a hospital porter, who goes to work every day knowing that he will helping patients…


Nominated by Sandra

Eduardo is my 18 year old son, one of the youngest frontline works in the QMC hospital where he works as a phlebotomist. He works…


Nominated by Chris

I am nominating my wife. She works for the Ambulance service. She is one of the unsung hero’s as she runs a team of guys…

Reverend Amanda pink

Nominated by Emma

I have nominated my friend Amanda as she works hard as a hospital chaplain in Darenth valley hospital and she is currently supporting…

Katie Thomson

Nominated by Deborah Hawkes

I nominate my daughter Katie, because she is still going to work at Boots so that people can get medication, baby needs…

Barrie Fewster

Nominated by Keely Duncan-Fewster

Barrie is working so hard for us all at the moment. Not only is he doing his extra hours in his job as a member of…

Michael Round

Nominated by Rosalind

Michael is a paramedic. In ordinary times paramedics do amazing work with long shifts, which can mean 12 hours through the night or day. The current crisis means…

Amanda Doyle

Nominated by Chloe Doyle

I nominate our hard working mum. Who works different day evening and night shifts in SSD Craigavon Area Hospital. Mum never complains, but…

Some of our nominees requested to remain anonymous and we have respected their wishes.


We gave away 150 Expedition Bags to your Frontline Heroes.



‘We’ve nominated our Expedition Healthy Back Bag for our frontline heroes. It’s made of strong, water resistant cotton twill, with nubuck leather trim, burnished brass hardware, and has a fleece-lined strap for extra comfort. It features a full size internal zipped and padded security pocket for valuables, documents or gadgets which combined with its retro-rugged styling makes it great for everyday use and perfect for taking care of your back when you’re on the move.’

Size: Large. 52 x 29 x 18 cm
Capacity: 13L
RRP: £115