Getting back to business

We are working through extremely difficult times. While high streets were closed we at HBB spent time devising a promotion to drive traffic to our retailers and help them sell our bags as soon as they were able to reopen. We are delighted to say our Back to Business Support Pack has been taken up by many, and feedback has been overwhelmingly positive.

This package is free and available to all existing and new Healthy Back Bag stockists.

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The Promotion

Getting customers into store and giving them real value from the moment your doors are open is key. To help with this we are offering an enticing ‘buy one get one free’ promo for you to offer your customers: A FREE Baglett (RRP £18) included with the purchase of every full size Healthy Back Bag bought in store.

We have been running similar bespoke ‘Free Baglett’ promotions with our retailers over the past three years. These promotions have generated an uplift in sales from at least 30% to over 200% in some cases.

What a great idea, count us in for everything. Thank you for being so proactive in supporting your customers. It’s always a pleasure to do business with you.  Hopefully I will be calling with a top up order very soon!!!!!!

Di Standley, Tilly Whims, Swanage

This is a great idea and very welcome at this point in time so yes I would like to take up this offer please.

Zoey Spooner, Luggage etc, Lewes

it is a really kind offer for us to run a promotion with free Bagletts that I do think would encourage customers to maybe make a purchase.

Faye Clark, Finale Shoes, Corbridge

We would like to take advantage of your Back to Business scheme, it sounds a great idea!

Jane Bradbury, Crickhowell Adventure, Crickhowell

The Pack

Our Back to Business Support Pack is free, available to all Healthy Back Bag stockists, and is not conditional on additional purchase.

The pack contains:

10 free Bagletts in a variety of colours, in nylon and microfibre (£180 retail value)
Organic social media support including tailored Instagram, Facebook and Twitter creative
Comprehensive point of sale package including:

  • A3 & A4 posters
  • A4 & A5 strut cards
  • Vinyl window sticker
  • Double sided door hangers
  • Spine pocket inserts

Optional match funded targeted social advertising campaign (details below)

10 free Bagletts to give away + POS pack + social media support

Paid social advertising (optional extra)

Geographically targeted Facebook/Instagram advertising campaign set up and managed by HBB to target potential customers in your surrounding area.
£50 spend matched by HBB (Total of £100 spend on advertising)
This is an optional extra – an opportunity for us to help you drive extra traffic into store during the period of the promotion.

“£100 spent via a Facebook ad campaign will reach between 30,000 and 50,000 people in your immediate area.”

 

We have many retailers already up and running with our Back To Business campaign, and more are launching every week as they reopen their doors to the public. From outdoor retailers to gift shops to shoe stores, our retailers are benefiting from this promotion – read more of what they have to say below:

Case Study:
Strolling 4 Shoes, Cumbria

One of the first retailers in the UK to sign up for the campaign, Andrew Marshall of Strolling 4 Shoes in Cumbria comments:

“We jumped at the opportunity to work with HBB in encouraging customers to return to our  stores. We have been working extremely hard to make our stores safe for our customers to come and shop and this campaign has meant that we also have something special to offer our customers when they do return.”

75% increase in Healthy Back Bag sales from the same time pre Covid-19
65,000+ potential customers reached through locally targeted social advertising

We would very much like to take part in this. 

Robert Powell, Basil Powell Shoes, Wells

If this Support Pack is still available then yes I would love to receive one and start the promotion.  Everything we can get to help bring in the customers would be very welcome indeed.

Sharron Bairstow, Dobson & Robinson, Ilkley

Sounds brilliant to me, thank you very much. It will be great to help drive some customers back into our shop. Yes to the Facebook ad definitely also.

Lisa Preston, ShoeMed, Canterbury

We much appreciate your offer of support and we would like to take advantage of this together with the opportunity to purchase 1 additional pack of 20 Bagletts at a lower rate and also the digital advertising campaign

Paul Lewis, Austins, Newton Abbot

Want to get involved?

If you’re an existing HBB retailer, or are looking to pick up a new brand that you can hit the ground running with, get in touch with our National Sales Manager Niamh O’Driscoll and you too can start reaping the rewards of the Back to Business campaign.

Niamh O’Driscoll
niamh@thehealthybackbag.co.uk
+44 (0) 20 7812 9800

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