Our Values

Our Commitment

Here at the Healthy Back Bag Company we strive to do the best we can for the people around us and the planet we live on. We have always been committed to creating bags that are made to last and we are putting the same focus and dedication into becoming a more responsible business. All that we aspire to do is not immediately achievable, but we are on the path, and we are excited to share with you the areas we are working to improve.

We are improving the way we package and recycle

One of our main focuses has been looking at how we can improve the way our bags are packaged. We are proud to be a part of the Prana Responsible Packaging movement which we joined at the end of 2021. Prana started this movement to share their knowledge on sustainable packaging practices and create a community of brands who also want to eliminate excess packaging waste from their supply chains. As a result of joining this initiative along with our own research we will be switching production of our hangtags to FSC certified card printed with soy ink and our Healthy Back Bags will come in a 100% recycled plastic poly bag.

Champions for Change

Learn more about the Prana Responsible Packaging movement here.

We want to use better materials

We are constantly researching new fabrics to find ways of making Healthy Back Bags relevant to our customers. There is constant change and development in this area and we aim to move forward as innovations become commercially viable for a brand of our size.

We’re in it for the long haul

Sometimes we have to say goodbye to our favourite bag. Our newly launched take-back scheme offers our customers a way to get something back by sending us their old bags. You will receive a 15% off voucher to use on your next purchase while we take care of deconstructing the bags for recycling. Any bag still in sufficient working order will be donated to charity.

For more information please get in touch.

Repurpose and reuse

Sustainability starts with durability. We do not support throwaway fashion and so we make bags which last longer than a season. By offering a 2 year warranty we expect our bags to have long, happy lives – some customers report bags still going strong after 10+ years of regular use. Taking care of your bag will also help increase longevity.

We have tips on how to clean and take care of your bag in our FAQ’s and if you are in any doubt you can always contact us.

Charities matter

Any excess stock is donated to charity. This year (2022) we have so far donated over 1200 baby changing mats and waterproof pouches to a number of baby charities who use them to help new mothers around the UK. Good quality cosmetic seconds are sent to Barnardos. We aim to be inclusive and supportive in our fundraising and this year have raised funds through the sale of our bags for the Disasters Emergency Committee’s Ukraine Crisis Appeal, CoppaFeel, and The Unity Fund run by Pride in London.

Disasters Emergency Commitee

We manufacture responsibly

Craftsmanship, quality and durability form the backbone of our manufacturing process. We’re proud to say that we’re uncompromising in our commitment to nurturing long-term relationships with suppliers who treat their workers fairly and it is our company-wide mission to work alongside our global supply chain in safeguarding the working conditions and rights of the workers in the factories that supply our products. Our bags have been made by the same manufacturer in China for over 25 years and in normal circumstances we visit them 3 to 4 times a year.

HBB manufacture
HBB Factory


Accessibility is an area which we are working to improve and we welcome feedback on how we can make our site more accessible to everyone. If you require assistance or would like to provide feedback please feel free to contact us on  +44 (0) 20 7812 9800 or email our team at info@thehealthybackbag.co.uk.

Contact us

If there are any questions you have about our values or any suggestions , please feel free to contact us

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