It's all about the shape

The ergonomic shape of the bag hugs the natural curve of the back distributing the weight evenly down the spine.

Strategic pocketing keeps your possessions organised, but also shares the weight evenly around the interior of the bag.

All this makes the bag feel lighter, puts less stress on your neck, back and shoulder, and both looks good and feels good.

  • Comfortable

  • Organised

  • Ergonomic

  • Non-Slip

  • Secure

  • Weather Resistant

With no hard edges the bag hugs your body making whatever you're carrying feel lighter.

Cleverly designed pockets inside and out, meaning your belongings are organised in the way you want, easily available to you when you want them.

Our unique shape is designed to contour to the curve of your back minimising the strain on your spine, neck and shoulders.

All bags come with a fully adjustable non-slip strap, wear cross-body or on either shoulder. This gives the bag stability, reducing the need for awkward posturing such as shoulder hunching to keep the bag in place.

With the zip always against your body your belongings are safe, and accessible only to you even whilst wearing the bag.

Although our bags are not waterproof, they're weather resistant and will come to no harm in wet weather.

Key Clip Closeup
Non-Slip Closeup
Water Resistant Closeup

The three stages of loving a HBB

  • Fall in love with the way it looks

    People love its unique shape, bright colours and gorgeous seasonal patterns and prints.

  • Adore the way it feels on your back

    Try it on, and you’ll discover it really does make your load feel lighter!

  • Realise you can’t do without it

    The design and practicality of it means going back to a regular bag is no longer an option.