Privacy policy

The Healthy Back Bag operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Healthy Back Bag is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law.

We may collect or process the following categories of personal information:

Contact details including your name, address, billing address, shipping address, phone number, and email address
Financial information including payment details, transaction details, and payment confirmations (processed securely by our payment providers such as Shopify Payments, PayPal and Klarna)
Account information including your username, password, security questions, preferences and settings.
Transaction information including items you view, add to cart, purchase, return, or exchange, or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, make a purchase, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through cookies and similar technologies when you use our website
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
Third-party partners, including analytics and advertising platforms

How We Use Your Personal Information

Depending on how you interact with the Services, we may use your personal information to:

Provide, Tailor, and Improve the Services

Process payments and fulfil orders
Arrange shipping and returns
Provide personalised product recommendations
Maintain and manage your account

Marketing and Advertising (with your consent where required)

Send marketing communications via email (using Klaviyo)
Display personalised advertisements via platforms such as Google Ads and Meta (Facebook & Instagram)
Retarget users based on browsing and purchase behaviour

Analytics and Performance

Understand how customers use our website using tools such as Google Analytics and Microsoft Clarity
Improve website functionality and user experience

Security and Fraud Prevention

We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You

We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

Legal Reasons

Comply with legal obligations and enforce our policies

Lawful Bases for Processing (UK & EEA Users)

We process your personal data under the following lawful bases:

Contract – to fulfil your orders and provide Services
Legal obligation – for tax and accounting requirements
Legitimate interests – to improve our Services and prevent fraud
Consent – for marketing communications, cookies, and personalised advertising

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

Service Providers and Shopify Apps

We share data with Shopify and selected third-party providers (including Shopify-integrated apps) that help us operate our business:

Shopify – hosting, checkout, and store functionality
Payment providers – Shopify Payments, Klarna & PayPal
Email marketing – Klaviyo
Analytics providers – Google Analytics and Microsoft Clarity
Advertising partners – Google Ads and Meta (Facebook & Instagram)
Reviews platform – Trustpilot

These providers may process personal data such as your contact details, purchase history, browsing behaviour, and device information in order to deliver their services.

Marketing and Advertising Partners

We work with advertising partners to show you relevant ads on other websites. This may involve tracking your browsing activity across different websites using cookies or similar technologies.

Legal and Business Transfers

We may also disclose information:

To comply with legal obligations
To enforce our policies
In connection with a business transaction (e.g. merger or sale)

We do not sell your personal data.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our website.

These include:

Essential cookies – required for checkout and site functionality
Analytics cookies – used by Google Analytics and Microsoft Clarity
Marketing cookies – used by Google Ads and Meta for advertising and retargeting

These technologies may track your activity across different websites to provide personalised advertising.

You can manage your preferences through our cookie banner or browser settings.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for children under 16, and we do not knowingly collect their personal data.

Security and Retention of Your Information

We implement appropriate security measures, including secure hosting and encrypted payment processing.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. We retain personal data only as long as necessary:

Marketing data: until you unsubscribe or become inactive

Accounts: until deleted or inactive

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Your data may be transferred outside the UK (including to the United States).

Where this occurs, we use appropriate safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact

If you have any questions or wish to exercise your rights, please contact us:

Email: info@thehealthybackbag.co.uk
Address: Unit 104, 90 De Beauvoir Road, London, N1 4EN, United Kingdom

For the purposes of applicable data protection law, The Healthy Back Bag is the data controller of your personal information.