Last month we welcomed friends, family and close supporters of The Healthy Back Bag to De Beauvoir for an evening celebrating the official launch of our new sub brand - Nomii.
Created with everyday ease in mind, Nomii bags pair lightweight, compact design, considered details with a fresh sense of personality. The launch party offered an opportunity to experience the collection in person, from compact Bagletts and hands-free Slings to a sneak peek of the brand new Nomii Pocket. Guests were invited to explore the collection, try on styles and discover the practical details behind each piece.
One guest summed up the feeling of the night perfectly:
“Get this bag for the summer. All your festival dreams will come true and you’ll look like a fierce queen every day. Beautiful design, fabulous team and a strong margarita.”
As the evening unfolded, guests enjoyed drinks and nibbles from Agua de Madre, Soffles, and Bread and Truffle. Between conversations, photos and a closer look at the bags, the launch became a warm celebration of the people who have helped shape and support the brand from the beginning.
Throughout the evening we asked our guests one very important question: how would you describe Nomii in one word? Their answers said it all! Click below to see for yourself. 
Nomii was created for days on the go, city plans, weekend wandering, travel, festivals and everything in between. Designed to be lightweight, practical and easy to wear, each bag is made to carry the essentials without overcomplicating things.
The launch party marked a special moment for the brand: a chance to pause, celebrate, and share Nomii with the people closest to us before its next chapter begins.
Thank you to everyone who joined us and made the evening feel so special.
Go easy. Go Nomii.
