As a believer in clothes as providing not just ‘warmth and decency’ but as having the ability to contribute to wellbeing and confidence I’m glad to read that a 2019 Euromonitor International consumer survey found that 64% of people now try to have a positive effect on the environment. Maybe this desire has increased during lockdown and certainly the statistics will have changed. By necessity clothes buying has slowed and it’s sad to see the devastating effect on many brands but people have discovered that less is needed, they can ‘shop in their own closet’ for less formal, comfortable clothes. It’s suggested that habits might be permanently changed. Many clients report they want to rein back, buy less, increase each garment’s longevity. Choices were driven largely by aesthetics and price but now eco–credentials are important. The #30wearschallenge makes us ask ‘Will I wear it 30 times?’ before buying. Fast fashion is fading. Second hand is ‘ pre-loved’. Upcycling of fabrics and buying from charity shops or vintage fairs is popular. Brands at all price points offer credit for used clothing. Swishing events recycle and websites such as ‘Rent the Runway’ offer designer hire, whereas Generation Z favours the app Depop to trade clothes.